Seth Godin Purple Cow: Transform Your Business By Being Remarkable Book
Marketing guru, Seth Godin, urges everyone in creating, designing or selling to think in new ways about their market. By adopting alternative approaches to your business, you and your company will survive to innovate another day.
The Big Moo The Big Moo is a look into the minds of 33 of the boldest, brightest and most pioneering people in the business. You’re holding an idea book. A manifesto for a change. A call to action.
The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product.