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Events Exposed: Managing and Designing Special Events 1st Edition 2012 Hardback

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Events Exposed: Managing and Designing Special Events 1st Edition



From business essentials to design inspiration, the secret to events industry success Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. The book features straightforward advice on operating a successful special events business, gleaned from Malouf's more than 40 years in the event planning industry. It includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, readers will also find a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this is a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.


Author Biography:

Lena Malouf (CSEP, AIFD) was recognized in 2010 with the event industry's highest honor, the prestigious Lifetime Achievement Award from The Special Event organization, for her contribution of excellence to the international events industry. Malouf was the founding president of the Australian Chapter of the International Special Events Society (ISES) and later served as the international president of this global organization. Her illustrious career began in commercial floristry and later branched out into event management and design. Malouf has planned events for countless celebrity, royal, and corporate clients, and continues to travel worldwide to share her knowledge and expertise through university lectures, dynamic stage presentations, event company consultancy, and mentoring aspiring business owners.



Key Features:

Author(s): Lena Malouf

Publisher: John Wiley and Sons Ltd

Date of Publication: 20/01/2012

Language: English

Format: Hardback

ISBN-10: 470904089

ISBN-13: 9780470904084

Subject: Management & Business: General

eBay Product ID (ePID): 111524891



Publication Data:

Place of Publication: Chichester

Country of Publication: United Kingdom

Imprint: John Wiley & Sons Ltd

Content Note: Illustrations, maps




Weight: 952 g

Width: 222 mm

Height: 279 mm

Spine: 21 mm



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