There are few beauty products as recognisable as the Laura Mercier translucent loose setting powder. When the Laura Mercier Australia operations ceased in 2018, social media was flooded by avid beauty collectors and makeup artists mourning the loss of one of the most celebrated contemporary beauty brands. Now the brand is back in Australia, and their must-have translucent powder is more popular than ever before. You can purchase the cult-favourite Laura Mercier powder in Australia here.
The Laura Mercier translucent loose setting powder is a finely milled and weightless setting powder that sets your makeup in place for 16 hours. With a super smooth application, this setting powder doesn’t add any texture to your skin or set into your fine lines. Unlike other translucent setting powders, the Laura Mercier powder has a no-flashback formula which is ideal for wearing when taking photos and has soft-focus technology which blurs the appearance of imperfections and fine lines. One of the most talked-about benefits of this setting powder is that it won’t change the finish of your foundation, letting your dewy skin stay dewy and matte finishes remain matte.
The award-winning translucent loose setting powder is now available in three shades that are suitable for every skin tone, ranging from the classic signature shade to honey and medium-deep options. The two deeper shades allow dark skin-tones to fully enjoy the product without the noticeable whiteness that can be left behind by the original shade. The setting powder can be applied with a velour puff, beauty blender sponge or a powder brush to buff into the skin.
Laura Mercier’s translucent loose setting powder was the #1 ‘Best in Beauty’ product in 2019 and is one of the world’s best-selling setting powder. The innovative setting powder is raved about by both celebrities and their makeup artists and is a holy grail beauty essential for Jennifer Lopez and Victoria Beckham. This setting powder is an on-the-go beauty essential for women everywhere and is a must-have for your makeup bag.
It comes as no surprise that Laura Mercier, the makeup artist behind the self-named brand, is considered the pioneer of the “flawless face”. Laura started as a makeup artist in Paris before moving to New York and becoming Madonna’s makeup artist after working with her on a Vogue cover. Before launching her brand, Laura Mercier was a makeup artist to ‘90s stars such as Julia Roberts and Sarah Jessica Parker and worked on campaigns for legendary fashion houses such as Chanel.
Her unique approach to makeup is to accentuate your natural features instead of hiding behind layers of product with her motto, “what makes you unique makes you beautiful”. The Laura Mercier beauty brand was launched in 1996 and has been responsible for some of the biggest product innovations in the beauty industry, including the first foundation primer. The translucent setting powder is not the only cult-favourite product from the brand, whose tinted moisturiser and caviar stick eye colour range are also best-selling products across the world.