Better Than Sex: The Best-Selling Mascara

The Too Faced ‘Better Than Sex’ mascara is the #1 Best Selling prestige mascara in the United States and for good reason. It is one of the holy grail mascaras that adds dramatic volume to your lashes with its unique hourglass-shaped brush. We’ve rounded up everything you need to know about this cult-favourite mascara which is now available in a waterproof version. We’re a huge Too Faced fan and you can purchase the ‘Better Than Sex’ mascara in Australia here.

The ‘Better Than Sex’ mascara has a film-forming polymer that curls your lashes and locks them in place all day long with unique peptides that conditions your lashes with every swipe. The mascara contains Acacia Senegal tree extract which sets your eyelashes perfectly in place while lifting every lash for ultimate volume. Too Face’s ‘Better Than Sex’ mascara is a must-have for anyone in search of dramatic, volumised lashes to give you the look of false eyelashes without the hassle. The formula is buildable and can be applied in multiple coats to get your desired look. What makes the ‘Better Than Sex’ mascara so unique is its collagen-filled formula which thickens, adds volume and curls your lashes from the first coat. This mascara has earned itself a legion of loyal beauty lovers who believe that this holy grail mascara lives up to its controversial name. 

The ‘Better Than Sex’ mascara was voted as one of the 2020 Allure Readers’ Choice Winner and was voted as the Best Mascara in the NewBeauty magazine’s Beauty Choice Awards. The product was launched in 2013 and continues to win awards as one of the leading beauty items in the industry, with one sold every 7.5 seconds. The best-selling mascara has been reinvented several times with flashy new packaging, including a ‘Better Than Birthday Sex’ edition. Too Faced have now developed a matching ‘Better Than Sex’ liquid 24-hour eyeliner. 

Too Faced was founded in 1998 by Jerrod Blandino and Jeremy Johnson who had previously worked at the makeup counters in department stores. It was through working one-on-one with the client that they discovered the power of makeup to spark joy for women and empower them. Too Faced is a cruelty-free brand and the new ‘Too Faced’ came from the tongue-in-cheek saying. They created the world’s first glitter eyeshadow called ‘Ooh and Aah’. The company’s mascot is Clover, the Chihuahua owned by Jerrod and Jeremy who are also married to each other. Too Faced has a cult-following for its products, including their ‘Born This Way’ foundation, ‘Hangover Replenishing’ face primer, teddy bear hair brushes and their extensive range of eyeshadow palettes. 

The brand was sold to Estée Lauder in 2016, the largest acquisition made by the beauty conglomerate, and both Jerrod and Jeremy are still actively involved in the company which is now sold in over 30 countries. Too Faced is the go-to brand for anyone who wants flawless makeup that allows you to look like your best self all day long.

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